A New Path for Privacy Sandbox on the web

Anthony Chavez

The Privacy Sandbox was developed to improve online privacy while supporting an ad-supported internet.

Feedback and Proposed Approach

Feedback from various stakeholders, including regulators, publishers, and advertisers, has been received.

Feedback and Proposed Approach

With early testing indicating the Privacy Sandbox APIs have the potential to improve privacy, an updated approach has been proposed, letting users make informed privacy choices related to their web browsing.

User Choice

Continued Development and Collaboration

The development of privacy-preserving platform APIs in support of privacy boundaries and private advertising will continue. 

Additional Controls

Additional privacy controls, like IP Protection in Incognito mode, will be introduced and collaboration with regulators and the ecosystem will continue.