The Privacy Sandbox was developed to improve online privacy while supporting an ad-supported internet.
Feedback and Proposed Approach
Feedback from various stakeholders, including regulators, publishers, and advertisers, has been received.
Feedback and Proposed Approach
With early testing indicating the Privacy Sandbox APIs have the potential to improve privacy, an updated approach has been proposed, letting users make informed privacy choices related to their web browsing.
User Choice
Continued Development and Collaboration
The development of privacy-preserving platform APIs in support of privacy boundaries and private advertising will continue.
Additional Controls
Additional privacy controls, like IP Protection in Incognito mode, will be introduced and collaboration with regulators and the ecosystem will continue.